From time to time, people let us know that they aren’t crazy about The Motley Fool’s marketing tactics.
Why do we do it?
The honest answer is that despite people knowing they should do something to help themselves prepare for their financial futures, few actually do it. We find these messages work in getting people to hit “yes” much better than an understated email that just says “here are our results and our philosophy — let us know if you’re interested,” unfortunately.
The Motley Fool’s purpose is to make the world smarter, happier, and richer. We’re passionate about that, and so we work very hard to encourage as many people as possible to explore our premium services. That includes using marketing tactics that have proven successful over decades of testing.
But we have a culture of “top it” at The Fool, and we are always looking to improve. We’re constantly testing new methods to ensure our marketing is aligned with who we are as a company, but without dramatically slowing the rate at which people join.
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